Initially, rebranding was something I never thought I would invest in, or need, because I personally knew how to do all of those things! I designed and created my last brand, from the business cards to my website. The thing is, as my business grew and I got busier, I then wasn't able to commit the time to putting everything together, making sure everything was cohesive, and my brand wasn't representing ME, it was just representing what I knew how to create.
Working with Ashlee Proffitt was great because she laid the process out so well. My first homework assignment was to create a Pinterest board, highlighting colors, rooms, photos, clothing, etc. that I was drawn to and represented me. From there, she gave me detailed worksheets, outlining my ideal client, my mission statement, what I wanted my brand to convey and how I wanted people to feel as they visiting my site and saw my branding. This was all done before the intensive 3-week rebranding process with her began, so I had time to ask others for advice and to think about each thing in more detail.
Once our month began, Ashlee first created an inspiration board. This was so fun to see what she choose from my Pinterest board, and I already started to see how she was bringing things together that I wasn't sure could be pieced together! I was so thankful she was bringing cohesiveness to everything already!
Then we began the rough-draft logo creation. She sent over a few ideas, and from there we starting perfecting it! Once she sent over the water color options, I was head over heels in love. It perfectly captured the feeling I was hoping for!
My favorite week was working on my client experience! I'm someone that has big ideas, but never the time to follow through. By sitting down and working though each touch point I have with my clients, we brainstormed how we can make it even better and Ashlee created some of the most amazing pieces for me!! She incorporated my love of polka dots and stripes and champagne! ;) I can't wait to spoil & send my brides their Welcome Packets packed full with information to help them plan the perfect day!!
The last part of the process was my website. And oh my goodness I am IN LOVE!! This is something I never would have been able to do on my own!! This is the first interaction people have with me and my business, and I wanted it to be professional, yet show my heart and personality.
I am so excited and am already seeing a difference in reaching my ideal clients, everything reflecting me, and my brand across the board being more cohesive!! If you're on the fence about rebranding, I would totally recommend it and say go for it!!
Ashley Eiban is a wedding and portrait photographer based in Central Virginia. Serving Lynchburg, Charlottesville, Roanoke, Farmville, Richmond and surrounding areas. Ashley is firm believer in chasing your dreams and doing what you love. Because of this, she has been serving couples for over five years.
Passionate about cultivating genuine relationships built on mutual understanding, trust, and lasting friendships to create memories you will cherish forever. Ashley is currently booking limited weddings for 2016 & 2017. Contact us today for additional information!
