We're hitting the end of "slow season" for wedding photographers here in Lynchburg, Virginia! I'm so excited for the 2018 Wedding Season! I have the most amazing, gorgeous brides and I cannot wait to share the joy of their big day!
I also really enjoy slow season. After a crammed packed fall each year, it is so nice to have some downtime to celebrate Christmas with my family, and then to have some slower days with a break in editing! I love to take this time to really nail down my workflows and systems for the year, as having these things in place make the rest of the year organized and doable!
When going through this process, I start my day by writing down the pain points from my previous wedding season and what worked really well. If I have one wedding a month, things are a lot easier, but when there's 4 or 5 in a month, plus engagement sessions, a lot of the little things get dropped or delayed. My goal is for each of my brides to have the same amazing experience! By recognizing the pain points, I can then brainstorm ways to make that easier for me to ensure it gets done on time.
I also take this time to write out each and every point that my clients go through. From signing the contract, mailing the wedding guide, scheduling an engagement session, to showing up at the wedding location. Yes, this can take time to write it all out, but this is where you'll notice where you're dropping the ball, or where you'd like to have more contact with your clients!
I LOVE that HoneyBook now has a workflow option where you can now input and automate a lot of your workflow- which is amazing!! I am able to automatically send emails to new inquiries, send reminders before engagement sessions, and see a list of tasks to do each day.
There's always a lot to get done in the "slow season" like updating magazines and portfolio images, clean out my office & camera equipment, etc. but setting up my systems and workflows is always one that is SO worth taking the time to get done!
So tell me, what do you like to get done during slow season?
PS: Are you interested in Honeybook? Here's my link to get you 50% off your membership! http://share.honeybook.com/gNBpM
Ashley Eiban is a Wedding & Portrait Photographer based in Central Virginia. Serving the Lynchburg, Charlottesville, Richmond, and surrounding areas. Available for travel world-wide. Ashley is passionate about cultivating genuine relationships built on mutual understanding, trust and lasting friendship.
Currently booking a limited number of wedding and portrait sessions for 2018 and 2019. Contact Ashley today for additional information!